6 Factors That Influence Consumer Buying Decisions

May 20, 2020

In today's highly competitive retail environment, many factors affect consumers' purchasing decisions. How can we truly understand and use these factors to have a positive impact on sales? This article will analyze the six factors that influence consumers' purchasing decisions.

1)Store and product displays are one way you can stand out from the competition
In addition to a good store atmosphere, it's how you display your products that can have a real impact on sales. In general, shoppers like displays that are creative, clean, organized, and easy to find items. Help you make sales. You might consider doing something eye-catching, such as color-coordinated products and store display case to stand out.

2)Advanced packaging is important
Whether you want to ship the product or take out a branded custom bag on the counter, don't miss the quality packaging. Logos are used to mark packaging, and research shows that up to 90% of consumers reuse packaging.

3)The attitude of employees to customers is the most important
Today's consumers are very picky. In a saturated market, they can have almost anything they want with just one click of a button. When shopping in a retail environment, they almost all need special treatment. For retailers, losing customers requires only a worse conversation. When dissatisfied customers devalue your brand, it will also affect future sales!

4)Your reputation is everything
Online reviews and word of mouth, plus the power of social sharing is enough to build a brand. Kindness, cost-effectiveness, and so on can win the reputation of a brand.

5)Price is always an important factor for consumers
Cheap is not always necessary! Generally speaking, atmosphere, beauty, and packaging have a significant impact on stimulating consumers, and you can effectively charge higher fees. The price can be competitive, but the price cannot be reduced excessively without taking into account the cost budget.

6)Reasonable return policies help build customer loyalty
Returning goods is usually not a top priority for every brand. But for a variety of reasons, identifying and informing the customer of your return policy may be helpful, which can increase brand transparency and help build customer loyalty. 

One Plus Management Limited, as one of the leading POSM manufacturers in China and globally, has more than 25 years of experience in the POSM industry. Product types include shelf of supermarket/ store display case, Counter, Premium, Paper print, Backwall, etc.

We always keep "creating value for clients" philosophy and strive to deliver comprehensive retail solutions including consulting, design, prototyping, production, manufacturing, logistic, warehousing, installation, and after-sales maintenance service to each client.

One Plus Management Limited has more than 10 years of international trade experience and has cooperated with more than 50 countries.

If you are looking for a partner for custom POSM, please feel free to email us at global@risingcn.com and we will do our best to meet your needs.