Principles of Product Display and Its Golden Area
There are many other aspects to Display products, such as the design, color, themes of the displays, and ambiance. However these are elements to think about, here are six “hard principles” that are essential to work:
1.Rule of Three
Three is a magical number when making product displays. Not only to the buyer’s attention, but it also made the display of the item in the buyer’s mind. This is the reason why many product display experts follow and teach the “Rule of Three.”
So when you are placing items, you have to make a set of three such as having three items side by side instead of just one. You can group them by width, fat, fatter, and fattest. If by height, have tall, medium, and short. If you really want to get the response of budget-conscious buyers, place products in sequence from good, better, and best value to the buyers. This lets them get the products that have the best value to them quickly and thus done a fast purchase.
The Rule of Three is best for all product displays; however, it’s a display for mannequins or for small products.
This is why it makes asymmetry in the display, getting the buyer’s attention. This is because when persons look the balanced and symmetrical products, their stare moves gone quickly as it appears to be common; unbalanced or asymmetrical displays are, therefore “irregular” and are more attractive to the eye.
2.The Pyramid Principle
The “Pyramid Principle” is applicable to a triangular product's display. You have to place the biggest product in the middle and have the smallest items on the outer side. So the other products “step down” from the main point, similar to the pyramid. A lot of product stores use this principle, as its proven effective every time.
This technique also confirms that there’s a variation in the surface, which shows that the display won’t always be “boring” or “flat.” This kind of display attracts the buyer since the items look to cascade or “fall” down to the buyer.
The main items must be highlighted with clear price tags on bigger signs, which will attract the buyer’s attention. If you have a price-oriented buyer, you’ll need to present the products with the best price so that the buyer will move to the display; all other items must have small price tags near to them or be valued separately with price tags.
4.Data-Driven Retail Execution
Keeping a data-driven methodology to display products by having track of other campaigns as their progress lets you observe the achievement of your displays and detect any areas with the problem quickly.
Also, tracking data constantly over time permits your members to see where things worked earlier so you can follow those procedures in the future. Make sure selling compliance by preparing your members with the tools they have to stay on top of product display campaigns and send information to you as early as possible.
5.Plan Lighting Techniques
Light is a mixture of waves of ecstatic energy that is either absorbed or reflected. When the light has absorbed the color of an item or article is seen. The three major light colors are blue, red, and green. (Remember that the yellow pigment color is not one of three major light colors!) As with mixing primary colors to make remaining colors, the primary light colors can be used to create the subordinate light colors of cyan (i.e., blue-green), magenta (i.e., purplish-red)), and amber (i.e., brownish gold-like yellow). These colors can deliver exciting effects on both negative spaces and positive elements.
6.Design your store to your customers’ taste
First of all, identify your customers and get to recognize them properly. The most essential part is to study their lifestyles and their preferences if you want to create effective product displays. If you want your shops display to attract your buyers, then you should know how to get to their preferences.
The most important thing is to have the accurate product display your buyers are looking for. It’s not that difficult to get it. Finally, you can see blogs and social media to figure out what type of fashion is trending these days.