Shelf Designs For Shops-Chocolate Town 

Visual impact, scene experience, display optimization！

Client's Demand

• The main products need to stand out in 50+ different types of shelves nationwide!;
• There are 15 groups of shelves in single store that need to be renovated;
• The display of more than 36+ products in a single store needs to be simplified to reduce consumer choice.

Initial Design

• Shocking Vision: use the far and near visual impact to enhance   the consumer's shopping experience;
• Scene Experience: enhance the consumer's shopping desire through the chocolate physical model display;
• Optimize the Display: Improve the overall display aesthetics and simplify the display to achieve the purpose of optimizing product display and simplifying consumer choice.

Initial Design

• Use the shape of the house in the town to create the image of the “chocolate” concentration to attract consumers' attention;
• Highlight featured products to enhance the consumer's shopping desire;
• Renovation on the original shelves of the store: Customized width & height to support multiple categories & brands.

Project Management

We have an excellent project management team and a first-level project management system, and strictly control 6 aspects of the project to ensure its smooth completion!

Market Reaction

Sales Situation:
The image of the chocolate town reflects the relaxed shopping environment, with annual sales increasing by about 5%.
Brand Image:
According to the store feedback, 98% of the stores reflected the brand slogan and category segmentation clear and simplified, effectively enhancing the brand image.

Project C Products On Service